Campaigns bring together your offering, prompts, LinkedIn profile, and prospects into an active outreach operation. Each campaign targets a specific audience with a specific message.
Campaign Components
Every campaign requires:- Offering: What you’re selling
- Prompts: Context and First Message prompts
- LinkedIn Profile: Account that will send messages
- Prospects: Target audience (CSV or AI Lead Finder)
Operation Modes
Autopilot Mode
- Fully automated: AI handles all conversations independently
- No intervention: Operates 24/7 without human input
- End-to-end: Manages from connection to meeting booking
- Scalable: Handles multiple conversations simultaneously
Copilot Mode
- Human oversight: Option to review and intervene
- Pause control: Take manual control of specific conversations
- Strategic input: Combine AI efficiency with human expertise
- Flexible: Switch between modes as needed
Campaign Management
Pause Options
Campaign Level:- Pause entire campaign operations
- Stop all outreach activity for the selected campaign
- Pause specific LinkedIn accounts
- Useful for account maintenance
- Other profiles continue operating
- Pause individual conversations
- Take manual control when needed
- Resume AI control later
Mid-Campaign Modifications
Prompt Changes:- Update Context or First Message prompts
- Changes apply to new conversations
- Existing conversations continue with new prompts
- Switch offerings during campaign
- Update product knowledge base
- Adapt to new messaging requirements
Performance Tracking
Key Metrics
- Connection Rate: Percentage of invitations accepted
- Reply Rate: Percentage of prospects who respond
- Prospect Counts: Total prospects, accepted connections
- Message Statistics: Sent and received message volumes
Monitoring Options
- Campaign-specific: Performance data per campaign
- Overall averages: Aggregated performance across all campaigns
- Profile analytics: Performance per LinkedIn account
A/B Testing
No built-in A/B testing: Create separate campaigns to test different approaches:- Different prompts: Test various conversation strategies
- Different offerings: Compare messaging effectiveness
- Different targeting: Test audience segments
Best Practices
Campaign Strategy
- Single focus: One offering per campaign for clarity
- Clear targeting: Specific audience segments
- Consistent messaging: Aligned prompts and offerings
- Regular monitoring: Track performance and adjust
Optimization
- Test before scale: Validate approach in small batches (~150 prospects)
- Monitor conversations: Review AI performance regularly
- Iterate based on data: Adjust based on results
- Multiple campaigns: Test different approaches simultaneously
Safety Considerations
- Respect limits: Stay within LinkedIn outreach guidelines (maximum recommended: 30-40 invites per day)
- Monitor account health: Watch for any issues or restrictions
- Gradual scaling: Increase volume progressively
Effective campaign management combines strategic setup with ongoing optimization to maximize outreach results while maintaining account safety.