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This guide is for dashboard users. Everything below happens inside the Kakiyo dashboard. No code or API calls required.
An offering is the AI’s knowledge base about your product or service. The more detailed and accurate your offering, the better the AI agent writes personalized, relevant messages. Think of it as training material — you’re teaching the AI what you sell, who it’s for, and why it matters.

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What an Offering Contains

An offering typically includes:
SectionPurposeExample
Product descriptionWhat your product does”Kakiyo is an AI-powered LinkedIn outreach tool that automates personalized conversations”
Key featuresWhat differentiates your product”End-to-end conversation automation, real-time lead qualification, CRM sync”
Target audienceWho your ideal customer is”B2B SaaS companies with 50-500 employees, targeting VP Sales and CROs”
Value propositionsWhy someone should care”Save 15 hours/week on manual LinkedIn outreach while increasing reply rates by 3x”
Objection handlingCommon pushbacks and how to address them”If they mention a competitor, highlight our AI conversation quality vs. simple sequence tools”
Pricing (optional)How to handle pricing questions”For pricing, direct prospects to a call or visit our pricing page”

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How to Access Offerings

  1. In the sidebar, click Offerings.
  2. The offerings page lists all your existing offerings.
  3. Click Create Offering to create a new one.
Let Kakiyo automatically extract product information from your website.
  1. Click Create Offering.
  2. Select the website scraping option.
  3. Enter your main product page URL (e.g., https://yourcompany.com or https://yourcompany.com/product).
  4. Click Scrape.
  5. Kakiyo analyzes the page and generates a complete offering.
  6. Review each section in the editor.
  7. Edit or add information as needed — the AI extraction is a starting point, not a final product.
  8. Click Save.
Scraping works best with pages that have clear product descriptions, feature lists, and value propositions. Landing pages and pricing pages tend to produce the best results.
Limitation: Website scraping is not ideal if your site requires login, has content behind a paywall, or has multiple distinct products on the same page. In those cases, use Smart Builder or Manual creation.

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Method 2: Smart Builder (Guided AI Generation)

Answer questions and let the AI generate your offering.
  1. Click Create Offering.
  2. Select Smart Builder.
  3. Answer the prompted questions about your product, audience, and value proposition.
  4. Click Generate.
  5. Review the generated offering.
  6. Edit sections as needed.
  7. Click Save.
Give detailed answers. Brief, one-sentence answers result in poor offering quality. The AI needs substance to create useful content. Write at least 2-3 sentences per question.
This method is ideal when:
  • Your website doesn’t have enough product content
  • You want to describe a specific offering that’s different from your website’s general messaging
  • You’re targeting a niche audience and need tailored positioning

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Method 3: Manual Creation

Write every section yourself for full control.
  1. Click Create Offering.
  2. Select Manual.
  3. Fill in each section of the offering form:
    • Product/service name
    • Description
    • Key features and benefits
    • Target audience
    • Value propositions
    • Objection handling notes
  4. Click Save.
  5. After saving, click the Improve with AI button to have Kakiyo suggest improvements. The AI analyzes your text and recommends edits for clarity, completeness, and structure.
Always use Improve with AI after manual creation. It formats your content so the AI agent can parse it optimally, which directly improves message quality.

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Editing an Existing Offering

  1. Go to Offerings in the sidebar.
  2. Click the offering you want to edit.
  3. Make your changes in the editor.
  4. Click Save.
If you edit an offering that is currently used by an active campaign, the changes apply to all future conversations in that campaign. Ongoing conversations continue with the previous version.

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One Offering vs. Multiple Offerings

ScenarioApproach
One product, one audienceOne offering is enough
One product, multiple audiences (e.g., enterprise vs. SMB)Create separate offerings with audience-specific messaging
Multiple productsCreate one offering per product
Testing different positioningCreate multiple offerings and compare performance across campaigns
Never combine multiple products in a single offering. The AI performs significantly better when each offering is focused on one product or service. Mixing creates confusion and reduces message relevance.

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How Offerings Affect Message Quality

The offering is the AI’s primary knowledge source when writing messages:
Conversation stageHow the offering is used
First messageThe AI uses product features and value propositions to personalize the opening message to the prospect’s profile
Handling repliesWhen a prospect asks about your product, the AI draws from the offering to answer accurately
Handling objectionsIf a prospect pushes back, the AI uses objection handling notes to respond
QualificationThe AI uses target audience info to assess whether the prospect is a good fit
A thin or vague offering results in generic, template-sounding messages. A detailed offering results in relevant, personalized conversations.

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Offering Best Practices

  1. Be specific, not generic — “We help B2B SaaS companies with 50-500 employees reduce churn by 30%” beats “We help companies grow.”
  2. Include real numbers — conversion rates, time saved, cost savings. The AI uses these to make messages more compelling.
  3. Add objection handling — list the top 3-5 objections you hear and how to address them. This significantly improves conversation quality.
  4. Update regularly — as your product evolves, update the offering. Outdated information leads to inaccurate messages.
  5. Test with the Sandbox — after creating or editing an offering, test it in the Sandbox to see how it affects the AI’s messages.

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Common Mistakes

MistakeWhy it’s badFix
Combining multiple products in one offeringAI gets confused about what to pitchCreate one offering per product
Brief, one-line descriptionsAI produces generic messagesWrite 2-3 detailed paragraphs minimum
No objection handlingAI can’t address pushbackAdd your top 3-5 objections and responses
Using marketing jargonAI copies the jargon, sounds unnaturalUse plain language the prospect would use
Skipping “Improve with AI” on manual offeringsFormatting issues reduce AI comprehensionAlways click Improve with AI after saving
Last modified on March 11, 2026